Moncler is set to open its very first store in Southeast Asia at ION Orchard in Singapore, marking the brand’s retail debut in Southeast Asia. The boutique in the city state joins a network of 172 mono-brand stores, which Moncler operates globally.
The new store in Singapore will strengthen and build upon the brand’s presence in the Asia Pacific region where it already has stores in China, Hong Kong, Macau, Japan and Taiwan.
If the label’s Tokyo (photos above) and Beijing (below) stores designed by the Gilles & Boissier architectural firm, are anything to go by, shoppers in Singapore are in for a real treat. The store decor in these two cities boasts French woodwork, engraved with floral patterns in relief, contrasts the transparencies of the glass of the central counter and pierre bleu used for the walls and floor.
The full range of Moncler Jackets lines from the Main Collection as well as Grenoble will be offered in the ION Orchard branch. Through the retail concept, Moncler Outlet will present a highly edited collection with a fashion point of view, seeking and showcasing the brand’s unique place in history and inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes.