Previously worn solely by overweight film directors braving the cold on-set or fashionable skiers, these feather down parkas have gone universal, see Sienna Miller, Emma Stone and Victoria Beckham for further evidence.
But be warned, they’re not cheap. Starting from around ￡500, they may keep you warm but, they could freeze your liquid assets. Still keen? Now you just have to decide – am I Canada Goose girl or Moncler?
The latter being jazzier, the former, less ‘fitted’. They have become the Taylor Swift and Katy Perry of the coat world: both have legions of loyal fans but aren’t so keen on one another. NB: when wearing a Moncler Jacket, try not to sit next to Canada Geese, it will only end in tears.
Their duvet credentials mean that, not only do they hide the Christmas pounds, they actually keep you warm so you can brave those Baltic months and walk to work, or trudge from one fireside tipple to the next – unscathed.
In combining functionality with fashion, these coats cover those worlds apart; from city bankers to fashion editors, University students to Russian dogsled racers. They have become a must for both the stylish and the steady. While almost monopolising the fashion Moncler Outlet Uk outerworld, their options have flourished – who knew functionality could be so colourful?
As the cold draws in, look out for the celebrity puffa parade – both on and off the ski slopes.
Moncler is set to open its very first store in Southeast Asia at ION Orchard in Singapore, marking the brand’s retail debut in Southeast Asia. The boutique in the city state joins a network of 172 mono-brand stores, which Moncler operates globally.
The new store in Singapore will strengthen and build upon the brand’s presence in the Asia Pacific region where it already has stores in China, Hong Kong, Macau, Japan and Taiwan.
If the label’s Tokyo (photos above) and Beijing (below) stores designed by the Gilles & Boissier architectural firm, are anything to go by, shoppers in Singapore are in for a real treat. The store decor in these two cities boasts French woodwork, engraved with floral patterns in relief, contrasts the transparencies of the glass of the central counter and pierre bleu used for the walls and floor.
The full range of Moncler Jackets lines from the Main Collection as well as Grenoble will be offered in the ION Orchard branch. Through the retail concept, Moncler Outlet will present a highly edited collection with a fashion point of view, seeking and showcasing the brand’s unique place in history and inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes.
MONCLER’S SNAPSHOT: Sure, sure everybody’s a photographer in these iPhone-wielding days, but at Moncler’s party Thursday night that really seemed to be the case.
Fabien Baron, Hans Feurer, Lachlan Bailey, Craig McDean, Brigitte Lacombe, Mario Sorrenti, Charlotte Kidd, Terry Richardson, Olivier Zahm, Pamela Hanson, Roxanne Lowit (…you get the picture) weathered the rain to get to the New York Public Library. Some like Calvin Klein skipped the seated dinner for 200, stopping by just to check out the “Art for Love” exhibit. The Baron-curated images are also in a new book and an online auction — no small task.
This story first appeared in the September 12, 2015 issue of WWD. Subscribe Today.
Moncler uk chairman and chief executive officer Remo Ruffini explained, “For me, these are the 32 best photographers. I made my own list. It was easy to make the list, but very difficult to convince them.”
Guests eyeing the “Art for Love” images included Lily Kwong, Liya Kebede, Toni Garrn, Nan Bush, and Pyper and Lucky Smith.