Moncler’s latest collection is set to add a witty, subversive punch to your summer wardrobe. The brand, which is known for its wildly popular—and ultra-functional—winter gear, has teamed up with Paris-based illustrator and painter Jean-Philippe Delhomme, best known for his whimsical takes on fashion and popular culture, to capture the essence of the world’s most famous beaches. The resulting Postcards collection, which features a range of T-shirts, swim shorts, and windbreakers, is a vibrant and playful nod to iconic summertime destinations like Venice Beach, the Hamptons, and Positano.
His resulting illustrations have been emblazoned across summertime wardrobe staples using a unique combination of digital printing and embroidery. After being coated in resin, each illustration is then printed and brought to life via embroidered details that create a 3-D effect on the final garment. In addition to printed T-shirts and jackets, the collection also includes solid pieces that draw from each of the illustrations’ cheery yellow, blue, red, and sandy beige color palettes.
Standout pieces from the collection—which is available to purchase both in store and online—include cherry-tomato-red swim shorts ($220), a T-shirt featuring an Americana take on the Hamptons ($480), and a playful, Positano-inspired rendition of Moncler’s classic windbreaker ($1,355). (moncleruksales.co.uk)
Moncler has opened its American flagship store in the heart of New York City on Madison Avenue, to add to a second on Prince Street in downtown Soho.
Like all other Moncler locations, the over 600 sqm boutique in Madison Avenue was designed by the French architects Gilles & Boissier and was officially opened on 16 November.
A kinetic light sculpture and two art installations called “Solaris” and “Tête Moncler” are also in store. Solaris is a symmetrical installation of 24 gold metal blades by artist Bardula, and Tête Moncler is a sculpture by French artist Christophe Charbonnel that takes cues from his Goliath sculpture.
The Madison Avenue flagship also carries a wide array of Moncler outlet products and collaborations. In store, customers will find the company’s namesake label, its Grenoble line, and Gamme Rouge and Gamme Bleu collections. The flagship will also carry collaborations and capsules such as Moncler O, the men’s collection with Off-White.
As a special tribute to the Big Apple, the brand’s iconic duvet jacket forms an art installation designed by Moncler Gamme Bleu designer Thom Browne to decorate the background of the boutique.
The installation entitled “USA Flag”, 2016 by Thom Browne, consists of 28 special edition jackets designed by the stylist with top quality materials and fine details, having the American flag as their common theme, collectively forms a mosaic on one wall of the NYC flagship store.
Each of the 28 duvet jackets, unique and numbered, will be sold for charity online at moncleruksales.co.uk benefitting Robin Hood, New York’s largest poverty-fighting organization.
A special collection designed by Thom Browne, featuring jackets, cashmere sweaters and other special items bearing the charm and strength symbolized by the American flag, will be available only at the Madison Avenue boutique.
In 2016, Moncler opened its first stores in Washington DC and San Francisco. The company also operates stores in Aspen, Atlanta, Boston, Chicago, Honolulu, Houston, Las Vegas, Los Angeles, Miami, and Seattle
The Moncler Outlet US flagship store is located on 650 Madison Avenue.
— Now that the Moncler coat—once a status symbol has become the choice of the bundled-up masses, shivering stylish guys are pulling on new-breed puffers
EARLIER THIS FALL, with the deep freeze of winter on the horizon, James Ralston took a radical step: He gave away his Moncler coat, a big-ticket item he’d purchased just three years earlier. “I was over it,” explained Mr. Ralston, 25, a merchandise coordinator in New York City. “I like to wear things that are unique, and the Moncler coat at this point is just extremely run-of-the-mill.”
Though Mr. Ralston’s relegation of his pricey coat to the donation bin might seem reckless, each year as the cold fronts rush in, so too do crowds of men and women in those dark, thigh-length cheap Moncler coats. We’ve all seen them, often in classic black, with a coyote-fur-trimmed hood and an unmistakable circular red badge on the arm or across the pocket, as ubiquitous as Filson bags.
While Moncler (originally known as Metro Sportswear) has been around since 1957, its sales have increased by a staggering 450% since 2011. Priced up to $1,500, the rugged-sleek coats, which can make one feel a bit like Hillary ready to scale Everest, became a winter status symbol. Kate Upton wore one on Sports Illustrated’s cover in 2013, and celebs such as Andrew Garfield and Jimmy Fallon have been spotted with their hoods a-flying in Manhattan.
Stylish guys who feel ambivalent about the Moncler phenomenon face a conundrum: How do you stand out from the cocooned flock without being left out in the cold? The company is doing its part to innovate and keep its designs fresh. This month, New York boutique Opening Ceremony will roll out a flamboyant paisley-print Moncler mini-collection, and coolly deconstructed pieces from the Canadian label’s collaboration with buzzy brand-of-the-moment Vetements will also soon be available.
Mr. Ralston, though, has confidently moved on to an icy gray puffer jacket by British label J.W. Anderson. “It fills the same need as the Moncler,” he said, but with far more distinction. Mr. Ralston’s new jacket meets a set of stylish criteria: It’s noticeably inflated, some would say beefy; it’s cut sharply to waist-length; its quilting is deep and conspicuous; and its color is what you might call “interesting.”
Such showy puffers even made an appearance on rarefied Parisian catwalks for fall 2017, popping up at Raf Simons in massive, Michelin-Man proportions; at Dior Homme in a moody, monochrome floral motif; and at Ami, with stacked, bubbly quilts. The message is clear: When it comes to current fashion cred, an amped-up puffer jacket packs a level of panache that a see-it-coming-and-going knee-length coat can’t deliver. Rather than swallow you up from shoulders to shins, a lively puffer acts as an exclamation point atop a winter look, be it a navy wool suit or a cashmere cable knit and jeans.
“Moncler is more about function over fashion,” said Rob Sills, the buyer at Hirshleifers, a posh department store in Manhasset, N.Y. Mr. Sills sees no problem with Moncler coats outlet from a practical standpoint, but he steers style-minded customers toward lighter, sportier Moncler puffers in a range of poppy shades.
Justin Dean, the men’s buyer at Kith in New York City, favors similar styles. “A puffer is fun and feels youthful in a way that a traditional coat just doesn’t.” For this season, Mr. Dean is fond of the throwback look of a dusty yellow puffer (a la the Uniqlo number below), which harks back to the overstuffed Nautica coats of the 1990s. Some of the retro puffers even have a glossy texture. It’s not for everyone, but for a grown up Beastie Boy, it may be just the thing.
Mr. Ralston said he loves how the pumped-up look of his J.W. Anderson puffer ensures he’s not just another goose in the flock: “I’m sure I’m not going to see anybody with the same jacket.” All that style, of course, would be for naught if the puff were pure fluff. Not to worry, said Mr. Dean, “You don’t need to cover your entire body with a jacket to stay warm.” What you do need are those down feathers to keep your core toasty. As Mr. Ralston said of his jacket, “It’s literally stuffed to the gills.”