Category Archives: Moncler Uk

Moncler opens first store in Oz

m-1
Cheyenne Tozzi for French label Moncler, which is has opened its first stand-alone stone in Australia.

SINCE Drake wore one in his Hotline Bling video, the Moncler outlet puffer jacket has become a status symbol in outerwear.

The Hotline Bling clip alone sparked a huge surge in sales of the US $1150 red Maya puffer jacket, as seen on the Canadian rapper.

Sales of the garment more than doubled after the video was released in 2015, according to Vanity Fair, making Drake an unofficial face of the brand (he has since worn it frequently).

“We had a great result on the e-commerce sale of the Maya model,” a Moncler outlet spokesman told vanityfair.com at the time.
Drake wears Moncler outlet in Hotline Bling

Hotline Bling — which has now had more than a billion views on YouTube — was a defining moment for Moncler, which had been close to bankrupsy in the early 2000s.

Nearly two years on from Drake’s now-iconic video, the French luxury brand has finally opened its first stand-alone store in Australia.

m-2
Model Cheyenne Tozzi in a blush-pink Moncler puffer jacket, at the brand’s new Chadstone store.

“It’s a country that I believe can become important for our brand,” Moncler president and chief executive Remo Ruffini said.

“We have planned to further consolidate our presence on both sides of the distribution channels, both retail and wholesale, through opening this shop-in-shop”.

m-3
Cheyenne Tozzi in the Cercis bomber jacket.

The Moncler store officially opened at Chadstone shopping centre in Melbourne last week.

It houses the brand’s prêt-à-porter collections of up-market outerwear and accessories, including its cheap moncler jackets Grenoble, Moncler Enfant, Moncler Lunettes and Moncler Gamme Bleu ranges.

m-4
Client Liaison, pictured at the new Moncler store in Chadstone.

Moncler’s New Short Film Moonray Is Sci-Fi B Movie Gold

Whether extraterrestrial-fashionistas are extending their influence into the farthest corners of the universe on social media remains to be seen. But apparently, style is a universal language that extends far beyond the Milky Way galaxy.

In Moncler’s new fashion film, two space explorers discover that extraterrestrial fashion has come a long way since E.T., Star Wars and District 9. A silver alien foe (or friend?) battles with the earthlings in a scene not dissimilar to those witnessed in queues for the latest mega-hyped streetwear drops. However, rather than a money gun, the Glaglax inhabitant comes armed with his “style-swapper gun,” and shots, quite literally, are fired.

moncler-moonray-collection-short-film

The short, Moonray, is a sneak peek of a collection launching on moncler outlet on June 22. Watch above and then check out more of the Moonray B movie via moncleruksales.co.uk.

Take a look at Moncler’s “Postcards” collection created with the help of Parisian artist Jean-Philippe Delhomme.

The Distinctive Jacket That’s Leaving Moncler Coats Out in the Cold

— Now that the Moncler coat—once a status symbol has become the choice of the bundled-up masses, shivering stylish guys are pulling on new-breed puffers

moncler-coats

EARLIER THIS FALL, with the deep freeze of winter on the horizon, James Ralston took a radical step: He gave away his Moncler coat, a big-ticket item he’d purchased just three years earlier. “I was over it,” explained Mr. Ralston, 25, a merchandise coordinator in New York City. “I like to wear things that are unique, and the Moncler coat at this point is just extremely run-of-the-mill.”

Though Mr. Ralston’s relegation of his pricey coat to the donation bin might seem reckless, each year as the cold fronts rush in, so too do crowds of men and women in those dark, thigh-length cheap Moncler coats. We’ve all seen them, often in classic black, with a coyote-fur-trimmed hood and an unmistakable circular red badge on the arm or across the pocket, as ubiquitous as Filson bags.

While Moncler (originally known as Metro Sportswear) has been around since 1957, its sales have increased by a staggering 450% since 2011. Priced up to $1,500, the rugged-sleek coats, which can make one feel a bit like Hillary ready to scale Everest, became a winter status symbol. Kate Upton wore one on Sports Illustrated’s cover in 2013, and celebs such as Andrew Garfield and Jimmy Fallon have been spotted with their hoods a-flying in Manhattan.

F. Martin Ramin/The Wall Street Journal, Styling by Anne Cardenas Puffy Jacket Moncler Published Credit: F. Martin Ramin/The Wall Street Journal, Styling by Anne Cardenas
Moncler Clamart Jacket, $1,525, Monclerjacketsoutlet.co.uk

Stylish guys who feel ambivalent about the Moncler phenomenon face a conundrum: How do you stand out from the cocooned flock without being left out in the cold? The company is doing its part to innovate and keep its designs fresh. This month, New York boutique Opening Ceremony will roll out a flamboyant paisley-print Moncler mini-collection, and coolly deconstructed pieces from the Canadian label’s collaboration with buzzy brand-of-the-moment Vetements will also soon be available.

Mr. Ralston, though, has confidently moved on to an icy gray puffer jacket by British label J.W. Anderson. “It fills the same need as the Moncler,” he said, but with far more distinction. Mr. Ralston’s new jacket meets a set of stylish criteria: It’s noticeably inflated, some would say beefy; it’s cut sharply to waist-length; its quilting is deep and conspicuous; and its color is what you might call “interesting.”

Such showy puffers even made an appearance on rarefied Parisian catwalks for fall 2017, popping up at Raf Simons in massive, Michelin-Man proportions; at Dior Homme in a moody, monochrome floral motif; and at Ami, with stacked, bubbly quilts. The message is clear: When it comes to current fashion cred, an amped-up puffer jacket packs a level of panache that a see-it-coming-and-going knee-length coat can’t deliver. Rather than swallow you up from shoulders to shins, a lively puffer acts as an exclamation point atop a winter look, be it a navy wool suit or a cashmere cable knit and jeans.

“Moncler is more about function over fashion,” said Rob Sills, the buyer at Hirshleifers, a posh department store in Manhasset, N.Y. Mr. Sills sees no problem with Moncler coats outlet from a practical standpoint, but he steers style-minded customers toward lighter, sportier Moncler puffers in a range of poppy shades.

Justin Dean, the men’s buyer at Kith in New York City, favors similar styles. “A puffer is fun and feels youthful in a way that a traditional coat just doesn’t.” For this season, Mr. Dean is fond of the throwback look of a dusty yellow puffer (a la the Uniqlo number below), which harks back to the overstuffed Nautica coats of the 1990s. Some of the retro puffers even have a glossy texture. It’s not for everyone, but for a grown up Beastie Boy, it may be just the thing.

Mr. Ralston said he loves how the pumped-up look of his J.W. Anderson puffer ensures he’s not just another goose in the flock: “I’m sure I’m not going to see anybody with the same jacket.” All that style, of course, would be for naught if the puff were pure fluff. Not to worry, said Mr. Dean, “You don’t need to cover your entire body with a jacket to stay warm.” What you do need are those down feathers to keep your core toasty. As Mr. Ralston said of his jacket, “It’s literally stuffed to the gills.”